Makin’ it Easy

Every now and then, I come across something that just makes sense. One of those “why doesn’t every company do it that way?” type of moments. I renewed one of my domain names at Namecheap the other day. During the checkout process, the order confirmation page was displayed. About halfway down the screen was the following:

Namecheap Checkout

So easy, even I did it.

Hmmm. I did like the checkout process, it took me about 30 seconds to renew my domain. Plus, I just like Namecheap in general. They are a no-BS kind of registrar and I don’t have any complaints about them. I decided to both tweet and share their link on Google+ (I don’t have Facebook). Why? Because Namecheap made it so easy. If I had to seek out and enroll in their affiliate program to share an affiliate link, would I have done so? No. But since it’s basically already done for me, what have I got to lose?  Also, the fact that it generates an affiliate link means that there is possibly something in it for me, too (although I doubt anyone clicked it!). So, the ease of the process plus the possible incentive was enough for me to spread the word about Namecheap. More companies should make it this easy!

So, what do you think ?